About us
About the name.
“It’s been a pleasure” is what you say at the end of something that went well. That’s the feeling we design every product for.
Somewhere between take-off and landing.
Our story
The nicest way to end anything.
“It’s been a pleasure” is what you say at the end of something that went well. That’s the feeling we design every product for.
Most of the personal care you use every day is designed to be forgotten. It sits in a drawer, does its job and nobody thinks about it again. We think those little products can do better: a softer cloth, a clearer label, a pack you don’t mind leaving on the counter.
We’re starting with three wipes, because almost everyone uses them and few people love the ones they have.
Our mission
Make the small things you use every day a little nicer, and end every moment with them on a good note.
Plain words, fair sizes, short ingredient lists and nothing oversold.
Why we’re different
Good manners, in product form.
01
Say it plainly.
Labels that tell you what the product is and how to use it, in normal words. Nothing important hides in small print.
02
Don’t oversell.
Witch hazel without the alcohol, aloe, and no added fragrance. If a claim needs a test we haven’t finished, it waits.
03
Leave it better.
Small upgrades to things you already buy: a generous cloth, a fair size. Our Body Wipes are 12 × 12 inches.
04
Nice enough to leave out.
Colour, a little humour, and packs that brighten a bathroom shelf instead of hiding in a drawer.
Our promises
Please and thank you, in writing.
- 01
Plain words.
What it is, what’s in it, how to use it.
- 02
Full ingredient lists.
On every product page, with what each ingredient does.
- 03
Evidence before a claim.
Every claim on our packs has evidence behind it: a formula record, or a test where the claim needs one. If we can’t back it up, it stays off the pack.
- 04
Polite replies.
Write to us and a real person answers.
What we’re working toward
What comes next, politely.
- Now
Three wipes
A cleansing cloth, a bathroom wipe and an extra-large body cloth, opening on Amazon.
- Next
Proof before promises
The lab and panel tests some claims need before they can go on a pack.
- Later
More small upgrades
Everyday things people use without thinking, made a little nicer, one at a time.
Field notes
Out and about
AI-generated model After the gym, before the drive home.
Pink pouch, gym bag, done.
AI-generated model One body cloth, 12 × 12 inches.
Witch hazel cloths, paired with aloe.
The yellow one: witch hazel cleansing cloths.
The pink one: XL body wipes, 12 × 12 inches.
A pack you don’t mind leaving out.
A note from us
“It’s been a pleasure” is how we want the end of every small moment to feel, including the ones that involve a wipe.
If something on a label isn’t clear, or you have an idea for what we should make next, write to us. A real person answers.
You can always write to us at [email protected].
— The It’s Been a Pleasure team